March 18, 2016

Pocari Sweat Run - 23rd July 2016



One of the key running event that shaped the experience of their running experience is the Pocari Sweat run. If the readers have noticed, we have participated almost on an annual basis since the launch of Pocari Sweat run and it all started as using the run as a mile stone goal to train up for 5km during the starting phrase of our group. Another reason for picking the Pocari Sweat run is due to Alcoholic and Big Boned Guy's obsession of the free flow of Pocari Sweat after the run. Usually, Alcoholic does not join us for runs but he makes exceptions for his love of Pocari Sweat...

This year, Pocari Sweat Run decided to change their format from the typically unearthly early morning run to a night run and they decided to theme it "Let's Run to the Moon".

Here's their official press release:

The POCARI SWEAT Run returns for the fifth consecutive year; this time with a special mission to complete. On 23 July 2016 at 5pm, runners will combine their efforts to complete the final leg of POCARI SWEATs journey to the Moon at The Float @ Marina Bay.
Similar to the concept of ascending to the Moon, POCARI SWEAT is calling out to runners to join the brand in completing the journey and running together in this years edition of the Run. In the four years that the POCARI SWEAT Run has been held in Singapore, runners have covered a total of 300,000 KM, which is more than 75% of the distance between the Earth and the Moon. In 2016, with a remaining distance of 80,000 KM, participants can make history by taking part in either the 5KM or 10KM category, with each step contributing to the journey to the Moon.

The marketing effort is a marked departure from their usual "Hey, come run and drink Pocari Sweat for a reasonable running fee!" and some efforts have been put in putting together a theme and backstory to the run. Well, it's not fantastic, but than again, you can't compete with other runs with already a strong back story like One Piece Run or Hello Kitty Run. Sign-up fee is $50 and $60 for the 5km and 10km run which is a $2 increase from last year's fee.

Interested runners who have somewhat a similar unholy love for Pocari Sweat drinks, you can sign up for the run here. 

0 comments:

Post a Comment

Subscribe to SG Unfit Runners

Like Us on Facebook

Instagram

Accolades

Powered by Blogger.